Resources Library by ANA

Redefining digital excellence

This paper demonstrates how AutoTrader, the UK, and Ireland's largest digital automotive marketplace, and Join the Dots used consumer needs to build a framework for digital excellence from the bottom up. In doing so, we:1. Transformed an existing...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Jon Beaumont, Nick King

Company: Join the Dots InSites Consulting

September 8, 2019

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

September 5, 2017

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Tomoko Yoshida, Akiko Hoshi

Company: INTAGE HOLDINGS Inc.

November 16, 2016

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Tomoko Yoshida, Akiko Hoshi

Company: INTAGE HOLDINGS Inc.

June 15, 2016

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015

Authors: Lise Dreyfuss, Isabelle Marx

Company: Biofortis SAS

June 15, 2015

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Cortney Henseler, Maureen Dawson, Andrew Consky

June 17, 2014

Research World (February 2009)

Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

February 1, 2009

Delight or defection

Despite clear demands for better service, customers report almost no improvement in the last decade. Why?Companies too often ignore the dynamic people issues that truly affect customers' experience. Almost half the customers who defect leave because...

Catalogue: Automotive 2008

Authors: Charles Kirk, Jorg Hohnery

Company: Maritz Research

March 3, 2008

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007

Authors: Anjul Sharma, Gareth Pugh

Company: Ipsos MRBI

November 12, 2007